- Twitter - talking to people.
- Legal & Regulation.
- Run your practice like a business.
- Work in a studio - first year out - learn about illustration - how it works.
- East-street arts - Karen.
Setting up a business
What is good about it
- Your own terms.
- Money.
- Personal satisfaction.
- Control.
- Area for growth.
- Meet lots of other people.
- Flexible.
- Recognition.
What is scary
- Failure.
- Job security.
- Promoting yourself.
- Money!
Be employed - do jobs - money.
People who are working to get work - experience.
- Collaboration!
- Make sure the presentation of the work is professional.
- Do your homework - research into potential clients.
- The maker owns the intellectual property to their work - only if you send it over - employee.
- Designer - artist - copyright
Knowing Yourself
- Recognition - produce finished work!
- Love of the work, not the money.
- Tend to underestimate the time - got to be a good enough standard.
- Make sure the audience is relevant.
- Take informed risks - putting publicity in the right place.
- A clear sense of values and beliefs underpinning creative and business decisions.
- Particularly in difficult or challenging circumstances - use of English, spell properly.
- Recognise external threads and opportunities.
Commercial Aptitude
- Keep up to date with latest developments.
- Seeks out best practice.
- Identifies and seizes opportunities not obvious to others - wise up on latest technology, trends, etc.
Project Management
- Planning and managing to turn ideas into reality.
- Managing initial links between people, ideas and information at all stages in the project life cycle.
- How to negotiate, how to communicate with and act and reach agreements - win win situations.
Risk Taking
- Operates from hope of success rather than from fear of failure.
- Persists in pursuing goals despite obstacles and setbacks.
- Sees setbacks as due to manageable circumstance rather than as a personal flaw.
You will experience failure - lessons - identify where things could have been done differently.
Assess choices responsibly - weighs outcomes against values and responsibilities.
Customer Sensitivity
- Builds long term relationships of trust.
- Generates expectation of high level of customer service.
- Regularly exceeds customer expectation.
Networking
- Understands networking is a key business activity.
- Networks provide access to information, expertise, collaboration and sales.
Artist Network.
Innovation
- Uses imagination to develop new ideas and insights.
Leadership
- Become used to setting the standards.
