Who is my target audience and what is the overall aim of my work?
I don't think my target audience is one specific group of people, but I can pinpoint the kinds of people I think would appreciate and enjoy my work. The obvious audience for my illustrations is children, however, I am aware that it is the parents who buy books for the children. Therefore, I think within this area, my work appeals to parents who want to keep their children interested in a more sophisticated narrative, either intellectually (through historical subjects) or aesthetically, where they could read the tone of the images. I think my work can be quite atmospheric, so requires a child to appreciate the use of colours and composition - whether consciously or subconsciously.
Another group of people who could show an interest in my work are people who enjoy detail of historical and cultural narratives. Obviously, as the theme of my work is usually somewhere around these subject matters, people may be inclined to buy my work if they share the same passion for detail and the theatrical nature of this kind of storytelling.
The overall aim of my work is to tell a story. Most of the time, the main piece of narrative I am illustrating is only a small part of what is going on within the image. Considering composition, tone, depth and colour scheme all encompasses the idea of this.
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