- Engaging imagery, spaced writing - chunking (legibility) - easy to read.
- Large images - Inviting & Engaging.
- Wordpress - best for blog.
- Get people to share blog posts.
- Add keyword and title to images. 6-8 for the whole site.
- 1 keyword per image - do not repeat keyword too many times.
- At least one blog post per week, up to 3/4.
- Think carefully about the content.
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