P.E.S.T - fore casting what's going to happen.
Political
- Government regulations.
- Trade.
- Environment policy.
- Employment laws.
- Shopping centres, where something is situated.
Economic
- Economic growth.
- Shifts in minimum wage.
- Inflation, etc.
Social
- Demographic and cultural aspects of companies market.
- Population growth.
- Age distribution.
-Immigration.
- Religion.
- Ethics, lifestyle.
- Education and health.
Technological
- Delivery of service, etc.
- Role of internet.
- Self service (robots replacing people).
- Apps, etc.
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