http://rogerwilkerson.tumblr.com/post/95737045941/comfort-is-our-business-detail-from-1951-heywood
I found this Ad by Heywood Wakefield transport a really clever way of promotion. The people surrounding the train seems disorganised and chaotic in relation to the people inside the train.
This would appeal to different types of people. At this time (1951) women would have had to most likely look after the children while the men went off to work. The idea of this dynamic is clearly represented in the imagery within the picture, there is a business man and a mother and son sat calmly on the train. The way the characters are portrayed on the outside of the train is clearly to represent the stress of early morning travel. Even the man in the car outside the carriage looks angry and confrontational, therefore contrasting and suggesting the ease of train transportation. Composition is key within this image, something I want to consider more when planning my own work, particularly editorial and advertising briefs. Here it is quite simple in the way the sections are separated, but effective nevertheless. The message of the illustration is subtle but conveying a message almost subconsciously to a passer-by.
I found this Ad by Heywood Wakefield transport a really clever way of promotion. The people surrounding the train seems disorganised and chaotic in relation to the people inside the train.
This would appeal to different types of people. At this time (1951) women would have had to most likely look after the children while the men went off to work. The idea of this dynamic is clearly represented in the imagery within the picture, there is a business man and a mother and son sat calmly on the train. The way the characters are portrayed on the outside of the train is clearly to represent the stress of early morning travel. Even the man in the car outside the carriage looks angry and confrontational, therefore contrasting and suggesting the ease of train transportation. Composition is key within this image, something I want to consider more when planning my own work, particularly editorial and advertising briefs. Here it is quite simple in the way the sections are separated, but effective nevertheless. The message of the illustration is subtle but conveying a message almost subconsciously to a passer-by.
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